The example of Proctor & Gamble is purely random as a corporation that might profoundly benefit by serving as the HSe4Metrics social media app sponsor.
Almost all Fortune 1000 corporations have unique reasons to do their due diligence and contemplate serving as the national sponsor of the HSe4Metrics social media app. One sponsor will be accepted.
Sponsorship of the HSe social media app innovation stands to be a dramatic boost to the performance of K-12 students as well as a potential hard-numbers-results phenom for the sponsor’s key metrics.
For instance, perhaps for less than the price of many marketing strategies (as in the case of a major corporation spending $60 million for ads during a recent Super Bowl, and another $60 million for a second Super Bowl), a giant corporation acceptable to HSe4Metrics might gain—substantiated by hard-number metrics results—top-of-mind awareness by much of the nation’s population and demographics. How? The HSe4Metrics social media app’s sponsor would be positioned to be mentioned daily by much of the nation.
Jamie Dimon and the corporate code of societal good.
For JP Morgan and its CEO Jamie Dimon, consider Dimon’s address to his shareholders, including a paragraph to JP Morgan’s fellow giant corporations, to find a way to innovate for societal good in a manner poised to radically benefit society in a relatively short period of time rather than incremental increases over decades.
Mr. Dimon hit hard on the absolute need for the fortitude to implement (to thus test the innovation). That is, he was careful to address that with implementation comes risk since, by definition, the results of true innovation are not knowable until tested by being put into action.
Further, Dimon implores corporate decision-makers not to let number crunchers kill the commitment to implement due to the risk of not knowing the outcome. (Some of America’s greatest corporations have plummeted due to the perils of being risk adverse.)
In the case of sponsoring the HSe4Metrics social media app, the risk is for societal good
Differentiation by sponsorship.
For a corporation such as Proctor & Gamble (with its astounding array of premier products that much of the public may not realize are P&G brands, and worse, may not care) serving as the national sponsor for the HSe social media app may result in consumers en masse beginning to proactively seek out and put P&G items in their shopping carts—a metric result easily confirmable by P&G, beginning with near-real-time hard numbers.
Visualize that same differentiation phenomenon for another giant corporation such as General Motors. GM competes with seemingly endless other carmakers and brands; hence, market share and margins are a persistent concern and everyday battle. Consider the potential impact to Ford, Honda, Toyota, and all other competing dealerships across the U.S. of significantly stepped-up consumer interest in GM brands, manifested by the increase in the volume of visitors coming through GM showroom doors, perhaps including consumers who have never owned a GM product. Visualize the translation of those visits to the GM’s other metrics including tragically lost share and embattled margins.